Amazon Growth Agency for DTC Brands
Clear data. Clear growth.
We help DTC brands accurately quantify their Amazon data with a framework designed for profitability, incremental demand, and durable growth.
Case Studies
Skincare
$0 → $330K/month
TACOS: 16.6% → 7.3% · Organic share: 59% · Order growth: 39x
Energy Drinks
$8.8K → $753K/month
TACOS: 21.5% at scale · Organic share: 73.4% · CVR: 25.4%
The Strategic Challenge
Amazon was not built for you
Amazon is Different for DTC Brands
Most DTC brands treat Amazon as a necessary evil to capture existing demand. The truth is Amazon can be optimized for every stage of the funnel to become a powerful growth engine for your brand. You have to understand the challenges.
Amazon Cannibalizes Direct Sales
Amazon is not your only channel. You need to understand how it fits into your strategy and track halo effects.
Amazon Is Full of Cheap Knockoffs
If you have a good product, there will be imitators. You need to be prepared and manage the risks.
Amazon Data Is Cryptic
Amazon data is fragmented. You need a framework to see your data around profitability, incrementality, and efficient growth.
The Data Problem
Overspending on Branded
You're bidding aggressively on searches from customers already looking for you and calling it performance.
Bleeding Spend on No Order
Clicks look productive in aggregate, but when we isolate no-order spend, entire budgets disappear without revenue impact.
Cannibalizing Your Own Traffic
Misconfigured ads intercept organic demand, steal traffic from one another, inflate ROAS, and create false confidence while margins quietly erode.
You Can't See the Opportunity
Amazon Data Hides What Matters
Blended KPIs like ACOS, ROAS, and TACOS make accounts look healthy while quietly masking waste.
Most brands (and most agencies) can't clearly answer:
- Which ad spend actually creates new demand
- Which keywords are stealing organic sales
- How much budget is going to clicks that never convert
The AIX Framework
AIX is built for DTC
The KPIs That Actually Drive Amazon Growth
Predictable Amazon growth comes from understanding three deeper drivers: profitability, incremental demand, and durable growth. So we made KPIs to track them.
01
Profitability
Growth only matters if it's profitable. We measure the true economics of every SKU after Amazon fees, costs, and ad spend.
Contribution Margin After Ads (CMaA)
Reveals whether scaling actually generates profit.
Break-Even ACOS (BE-ACOS)
Defines the real efficiency threshold each SKU can support.
Services & Pricing
Strategy & Support
Consulting-only guidance for teams that want to apply the AIX Framework to their data without execution.
- Reporting
- Action Plans
- Monthly Calls
Starting at $1,500 per month
Ad Optimization & Management
Done-for-you paid media focused on profitable and incremental growth defined by your data and the AIX framework.
- Eliminate Wasted Spend
- Prioritize Incremental Demand
- Scale Profitable Keywords
Starting at $3,000 per month
Total Amazon Management
The AIX framework applied to your entire account. We manage your listings, paid management, and Amazon operations.
- Organic Strategy & Execution
- Paid Strategy & Execution
- Operational Support
Starting at $4,500 per month
Apply the AIX Framework
- Month-to-month
- Flat fees
- No ad spend %, no revenue share
- Money-back performance guarantees
Get Amazon Clarity
Your true opportunity on Amazon is hidden in the data. AIX quantifies it.
For Brands Already on Amazon
Amazon Clarity Audit
Seven data sources. One dollar figure: how much is leaking, what it's worth to recover, and the week-by-week plan to fix it. Perfect for DTC brands currently investing in Amazon ads.
For Brands Starting on Amazon
Amazon Launch Plan
Category demand, unit economics, competitive landscape, and a 90-day plan. Modeled before you spend a dime. Designed for DTC brands considering Amazon or looking for a fresh start.